I thought really hard about whether I should write this post or not since everyone’s approach to sending a pitch may vary. It also depends on who you’ll be sending your pitch to; may it be a brand, an establishment, or a client. These are things that I wish I knew when I was starting, and these are things I wish someone told me about. So I wanted to write this two-part article to help out every single digital nomad who has been wanting to send a pitch.
As we all know, every single content creator, every single artist, and every single one of us has our own style when it comes to sending our own pitch. So I wanted to share the simple styles that I use whenever I send pitches for collaborations, volunteering gigs, and freelance clients. Each one requires a different pitch since each has a different set of work and/or deliverables. However, your own voice must be eminent in every single one so the receiver can better grasp your personality, even if most pitches are now digital.
For the first part of this two-part article, I wanted to share how I create the pitches that I usually send brands, establishments, and people I wanted to collaborate with. Of course, everything depends since you really have to consider what you want to get and what they can get from you in return. So here are some of the things that you must answer for yourself before even diving into making the actual content for the pitch:
1. Why do you want to collaborate or partner with that particular brand?
This might seem like such a regular question, but it can actually be pretty tricky. You need to have a good reason why you want to collaborate or partner with a particular brand because you need to tell a story.
Honestly, you can’t just send a brand a pitch just because your friend said that they’re currently looking for influencers (gaaah, hate this word). I mean, you could, but every single brand that you’ll reach out to must be a brand that you truly believe in.
2. Is this brand in line with your own brand?
If you’re a travel blogger, would you reach out to brands that are related to beauty? Well, you could if you’re also into that. However, it would make more sense if you’d reach out to brands that are also in line with travelling, like hotels, airlines, bus companies, tour companies, and what-not.
You’ve got to make sure that all the brands that you’ll reach out to are brands that you believe in and are brands whose products you really stand by. I really have no interest in partnering up with brands that I don’t really believe in at this point in my career. I do believe that you should always partner up with brands that you’re an actual consumer of. If you won’t buy that particular product from that particular brand you’re trying to reach out to, then what’s the point?
3. How can you negotiate?
In our time, nothing’s ever for free! Don’t ever engage in brands that try to scam you into paying for shipping. There are brands like this on Instagram—they’re actually all over the place!
So try to negotiate. If this is a brand that you’re really dying to work with, then try to tell them how much this partnership would mean to you and what you can offer them in return. Obviously, if you’re only starting, then they basically can send you a box full of PR goodies, then you can review that or create a particular content about that. Although, if you’re a seasoned veteran, then up your negotiating skills…por favor!
Now that we’ve established the reasons and answered these questions, it’s time to create your actual pitch. There are many things and factors that go on when creating your pitch for a brand.
First of all, please don’t send them a DM! Try and be professional and look for their email. If you’re really keen on landing a sponsorship deal, then tracking down a brand’s email should be no problem. However, if you really can’t find their email (this has happened to me in some cases), then you can maybe send them a DM via their preferred social media.
Here are the things that you should include in the pitch that you’ll be emailing a particular brand:
1. Really sell yourself out there!
To land a sponsorship deal, you must really sell yourself. This sounds like such an easy task, but it’s actually hard. I know that you know your own personal skills and strengths, but the tricky part is how you’re going to make that brand see that via email.
So what I usually do is I list down my appropriate credentials (for that particular field/brand). Then I tell them what I can give them in exchange for the collaboration, or I tell a story about how partnering up with me is a great idea. Heh. It’s always easier to write a story, especially for me, so that’s what I do quite commonly. However, it’s always different for everybody, so you have to find what works for you and what doesn’t.
2. What are the deliverables?
Deliverables are what you’re willing to do for this partnership to push through. It may be a few blog posts, a few posts via social media, a vlog, or anything under the sun! You really have to make sure that the deliverables that you’ll be negotiating are actually possible, and it’s not just something that you’ll say to land a deal.
3. Create a cool PDF or a video introduction of yourself and your works!
This is not really necessary, but it’s just nice to have.
If you’ve got a bit more time and creative juices on your hands, then maybe you can create a cool PDF or even a little video introduction about yourself and your works. Brands usually love this, and they appreciate it since they can take a little glimpse at what you’re actually like since emails can be a tad bit formal for everybody!
Again, this is not really necessary, but it’s just nice to be able to show a potential collaborator that you’ve come prepared.
4. Include your blog or social media statistics!
If you’re trying to target a big brand or any brand for that matter, it really helps to send out a screenshot of your blog statistics or your social media statistics. This will help a brand decide whether your target audience is exactly what they’re looking for or if people will actually see the stuff that they’ll be sending you. So remember this and always include either one of these in your pitch. Always!
5. Be firm but still be very polite!
I think I’m always polite and still very accommodating in most of my collaborative pitches since I’m scared that I’ll go viral as a terrible ‘influencer’ since we’ve gotten such a bad reputation over the years. I mean, I know where people are coming from, but we actually do our works quite well, and we do work in exchange for all these amazing ex-deals!
Try to be firm and do not sell yourselves short but still be very polite since we’re all in the digital age, and one wrong move can make us go viral.
I know that we should all consider a lot of things before sending a pitch to a brand that we’re dying to collaborate with, but these are just my two cents. Different artists have their own preferences, and these are mine. I’d love to know more about your pitching style, and I’d love to know more about your thoughts on this particular topic! Let’s engage and communicate by commenting down below!
For our next article, I’ll mostly be talking about sending a pitch for volunteering gigs and freelance clients. I’ve gotten a few questions about those as of late, so it’s going to be really fun to tackle those two things as well. I’m excited, and I hope you are too!
For now, it’s time to enjoy the weekend. I do hope that you’ve learned a thing or two from this article, and I’d love to hear more about your thoughts on it. Be safe and ’til the next!
“Be completely humble and gentle; be patient, bearing with one another in love.”
Ephesians 4:2 NIV